When visitors to your web site search for property using your IDXblue search, they find and view a property’s details. If they like it and print a flyer, the flyer now has a “QR” quick response code — a bar code that can be scanned by a handheld device such as an iPhone or Android device.


Later, when the visitors are away from their computer (perhaps driving around neighborhoods) and have the flyer with them, they can scan the QR, and it takes them back to the property detail page on your web site where they can contact you, request a showing, or look for other similar properties.


For tech savvy web visitors, this feature is yet another way to keep them coming back to your site, thinking of you.